72% of Americans Unaware Air Purifiers Qualify for HSA and FSA Funds, TrustedAir Survey Finds

A new survey from TrustedAir puts a number on a demand gap that health-product retailers have talked around for years: 72% of Americans do not know that air purifiers can be purchased with pre-tax health savings account or flexible spending account funds. The finding holds even among people who already hold HSA or FSA accounts. TrustedAir, the Sarasota, Florida company behind the TrustedAir TruFlow air purifier, released the research on July 9, 2026.

The numbers

Three-quarters of respondents said they would be more likely to buy an air purifier if they knew the purchase qualified for HSA or FSA reimbursement. That is the more commercially relevant figure. It describes a population of potential buyers who are not cash-constrained in the usual sense. They hold pre-tax health accounts. They simply do not know the category qualifies.

TrustedAir specifically called out the account-holder segment within the broader 72%. Someone with funds already sitting in an HSA or FSA faces no additional out-of-pocket cost on an eligible purchase. The awareness gap, not the account balance, is what is blocking the transaction.

What it means for the setup

TrustedAir framed the research against rising summer air-quality concerns. Air purifier demand historically tracks wildfire smoke and high-pollen periods, when the health rationale sharpens and consumer search behavior moves. An awareness campaign on HSA/FSA eligibility timed to that seasonal window would find intent already elevated. Whether that alignment is deliberate or incidental, the company did not say.

What to watch

TrustedAir does not carry a public listing based on available source information, so no investable ticker attaches to this name. The confirmable next step is independent verification of HSA/FSA eligibility for TrustedAir products through a major benefits administrator's approved expense list or IRS qualified medical expense guidance. The 75% purchase-intent figure only converts to real volume if that eligibility confirmation reaches consumers before the summer demand window closes.