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Stephanie Duran of Veritas Real Estate Partners, based in Santa Fe, N.M., used a June 19 HelloNation feature to lay out what buyers and sellers should actually weigh when picking a real estate team — putting embedded local expertise at the top of the list.
The guidance cuts against the tendency to choose representation based on name recognition or marketing reach alone.
For a market like Santa Fe, where neighborhood dynamics and property characteristics vary sharply, Duran's framing puts agent knowledge ahead of agent brand.
Local Expertise as the Deciding Factor Duran's core argument, as relayed through HelloNation, is that buyers and sellers should seek out a team whose knowledge is embedded in the local market — not parachuted in.
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