NewsMV
Steak 'n Shake launched a month-long "Liberty Meal" deal priced at $17.76 for two — a number tied to America's founding year — and used the announcement to take a direct swipe at rival Five Guys on X.
The post, which taunted "Can't touch this, Mr. Five Guys," pulled 1.5 million views and nearly 1,000 comments, turning a promotional burger deal into a proxy war over quick-service restaurant pricing.
The Deal: What $17.76 Buys Each Liberty Meal bundles a double grass-fed Steakburger, beef tallow fries, and a Patriot Milkshake — available throughout July in honor of the country's 250th birthday.
At $17.76 for two, the bundle positions Steak 'n Shake squarely against the premium fast-casual tier, where Five Guys has long operated.
Keep reading