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Four years after Apple, Google, Amazon, and Samsung jointly launched the Matter smart home standard, the industry is still backing the protocol — a posture that says as much about competitive stakes as it does about the technology itself.
Matter was unveiled in Amsterdam as an open-standards interoperability play, built on existing technologies and years of cross-industry collaboration between companies that are rivals in virtually every other market.
What Matter Promised — and Why That Was a Large Promise Matter's original pitch was direct: end the walled gardens that have long defined smart home ecosystems and give consumers genuine freedom to mix brands and platforms without friction.
A lock from one manufacturer should work seamlessly with a hub from another, regardless of whether the household runs on Apple, Google, Amazon, or Samsung.
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