Newsmv

Smart Home Industry Holds the Line on Matter, Four Years After Amsterdam

6/27/2026

Four years after Apple, Google, Amazon, and Samsung jointly launched the Matter smart home standard, the industry is still backing the protocol — a posture that says as much about competitive stakes as it does about the technology itself.

Matter was unveiled in Amsterdam as an open-standards interoperability play, built on existing technologies and years of cross-industry collaboration between companies that are rivals in virtually every other market.

What Matter Promised — and Why That Was a Large Promise Matter's original pitch was direct: end the walled gardens that have long defined smart home ecosystems and give consumers genuine freedom to mix brands and platforms without friction.

A lock from one manufacturer should work seamlessly with a hub from another, regardless of whether the household runs on Apple, Google, Amazon, or Samsung.

Keep reading

Read the full story

Open on Newsmv