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Rakuten Kobo's Libra Colour e-reader is back at $229.99 across Best Buy, Target, and Rakuten Kobo's own storefront, effectively wiping out a recent price increase that had pushed the device to $259.99.
At $30 off the current list price, the deal also positions the Libra Colour $20 below Amazon's comparable Kindle Colorsoft, which carries a $249.99 price tag.
A $30 Reversal on Kobo's Color E-Reader Kobo's move to $259.99 had compressed the value argument against the Kindle Colorsoft, briefly making the Libra Colour the more expensive option between the two.
The concurrent promotion running simultaneously across all three retailers restores the prior $229.99 price point — and the competitive margin over the Amazon device.
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