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A new Equifax (NYSE: EFX) consumer financial index, released July 8, shows the U.S. consumer base splitting toward opposite extremes in the first quarter of 2026.
The company's Market Pulse Index describes an accelerated migration away from the economic middle, with households moving either toward greater stability or deeper pressure.
The next confirmable read arrives with the Q2 2026 data cycle. The finding: migration toward the extremes The Market Pulse Index is Equifax's measure of U.S.
consumer financial conditions, released quarterly from the company's Atlanta headquarters. The Q1 2026 edition does not show a broad deterioration in consumer health.
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