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P&G to acquire supplements brand Thorne for $3.8 billion in health push

The $3.8 billion acquisition of supplements brand Thorne puts Procter & Gamble's health strategy in focus. Chief executive Shailesh Jejurikar told CNBC's "Squawk on the Street" that the deal is meant to grow P&G's…

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NewsMV Markets Desk
3 min read
4 August 2026Markets desk
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Key takeaways

  • Procter & Gamble is acquiring supplements brand Thorne for $3.8 billion to expand its health business.
  • P&G CEO Shailesh Jejurikar announced the deal on CNBC's "Squawk on the Street," stating its goal is to grow the company's health business.
  • No additional financial terms beyond the $3.8 billion figure were disclosed in the interview.
  • The announcement came via a CEO interview rather than a regulatory filing or press release.
  • The definitive agreement and related filings detailing binding terms are the next confirmable milestones for P&G (PG) investors.

The $3.8 billion acquisition of supplements brand Thorne puts Procter & Gamble's health strategy in focus. Chief executive Shailesh Jejurikar told CNBC's "Squawk on the Street" that the deal is meant to grow P&G's health business. The definitive agreement is the next confirmable milestone for investors tracking P&G (PG).

The number on the tape

At $3.8 billion, the transaction sets a specific headline figure. Jejurikar offered the rationale directly on CNBC: the goal is health business growth. No additional financial terms were disclosed in the interview.

The size of the commitment tells its own story. A deal in the billions, announced by a sitting chief executive on a national financial network, is P&G making its health ambitions explicit.

What the deal signals

Jejurikar's framing on "Squawk on the Street" was clear: Thorne is a vehicle for expanding P&G's health presence. The supplements category is where the company is placing that bet. What the acquisition means in practice will become clearer once the formal agreement is on file.

A $3.8 billion acquisition is a durable commitment. It sets a floor on how seriously P&G's leadership is taking the health growth mandate.

What to watch

The announcement arrived via a CEO interview rather than a regulatory filing or press release. For investors in P&G (PG), the next hard data points are the definitive agreement and any filings that detail the deal's binding terms and conditions. Until those are public, $3.8 billion and Jejurikar's stated rationale are the only confirmed facts on the tape.

Categorydeals

Filed via cnbc.com

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Frequently asked

How much is P&G paying for Thorne?

P&G is acquiring the supplements brand Thorne for $3.8 billion.

Why is P&G acquiring Thorne?

CEO Shailesh Jejurikar said the deal is meant to grow P&G's health business, with the supplements category being where the company is placing that bet.

Where was the acquisition announced?

The deal was announced by CEO Shailesh Jejurikar in an interview on CNBC's "Squawk on the Street," rather than through a regulatory filing or press release.

What should investors watch for next?

Investors should watch for the definitive agreement and any filings detailing the deal's binding terms and conditions, which are not yet public.