MOTMX taps Fireblocks for self-custody wallets inside GetC crypto cashback product
In focus today: MOTMX's integration of Fireblocks into GetC, the company's pre-built SaaS rewards platform that enables financial institutions to pay cashback in crypto, including stablecoins. The Fireblocks layer adds…
In focus today: MOTMX's integration of Fireblocks into GetC, the company's pre-built SaaS rewards platform that enables financial institutions to pay cashback in crypto, including stablecoins. The Fireblocks layer adds self-custody wallet access, shifting key control from the institution to the end user at the moment of reward issuance. No financial terms, named clients, or deployment timelines appeared in Tuesday's announcement from New York.
What GetC is built to do
GetC is a pre-built, SaaS-based rewards product that financial institutions deploy to run crypto cashback programs. The end customer receives rewards in crypto or stablecoins. MOTMX describes the company as a next-generation on-chain payments and loyalty products provider, with GetC as the reward-layer product it is taking to banks and fintechs.
The pre-built SaaS model matters on the institution side. The deploying institution does not need to build custody or blockchain infrastructure on its own. GetC handles the reward distribution layer, and the Fireblocks integration now handles the wallet layer beneath it.
What the self-custody structure changes
Self-custody moves the custody responsibility at the moment of issuance. Once a reward clears through GetC, the receiving wallet belongs entirely to the customer. The institution is no longer holding the asset on the customer's behalf. For a regulated financial entity running a crypto cashback program, that is a meaningful operational distinction.
What to watch next
Tuesday's announcement carries no volume data, no named institutions live on GetC, and no financial terms tied to the Fireblocks deal. For a SaaS product aimed at financial institutions, the missing reference client is the most notable gap in the disclosure.
The next confirmable step is a named institution deploying GetC's Fireblocks-backed self-custody wallet layer in production. That disclosure, whether through a client announcement or a regulatory filing tied to crypto custody at the institution level, would be the first concrete data point on GetC's real-world footprint.
Related reading
Filed via prnewswire.com