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Moonshot AI targets $2 billion in annual revenue as K3 runs 300 billion daily tokens on OpenRouter

The usage signal cuts both ways. OpenRouter data currently shows as many as 300 billion tokens generated daily by K3 models from Kimi-maker Moonshot AI, even as K3 usage figures have eased slightly in recent months. The…

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NewsMV Markets Desk
3 min read
11 September 2026Markets desk
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Key takeaways

  • OpenRouter data currently shows as many as 300 billion tokens generated daily by Moonshot AI's K3 models.
  • Moonshot AI, the maker of Kimi, is targeting $2 billion in annual revenue.
  • K3 usage figures have eased slightly in recent months, moving in the opposite direction of the revenue ambition.
  • Moonshot AI has not attached a timeline to the $2 billion revenue figure in available disclosure.
  • The daily token count on OpenRouter is the most concrete public signal of how the company's models are running.

The usage signal cuts both ways. OpenRouter data currently shows as many as 300 billion tokens generated daily by K3 models from Kimi-maker Moonshot AI, even as K3 usage figures have eased slightly in recent months. The company is targeting $2 billion in annual revenue.

Those two readings sit in tension. Token volume at 300 billion a day is a meaningful signal of K3's footprint on OpenRouter's platform, and that footprint is the number that gives the revenue ambition a foundation. The recent softening in K3 usage figures means the trajectory is moving in the opposite direction, however quietly.

Moonshot AI has not attached a timeline to the $2 billion figure in available disclosure. The clearest near-term read is the K3 usage trend on OpenRouter, where the daily token count is the most concrete public signal of how the company's models are running, and the direction of that number is what the revenue target tracks.

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Filed via techcrunch.com

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Frequently asked

How many tokens do K3 models generate daily on OpenRouter?

OpenRouter data currently shows as many as 300 billion tokens generated daily by Moonshot AI's K3 models.

What revenue target has Moonshot AI set?

Moonshot AI is targeting $2 billion in annual revenue, though it has not attached a timeline to that figure in available disclosure.

Is K3 usage growing?

No, K3 usage figures have eased slightly in recent months, meaning the trajectory is moving in the opposite direction of the revenue ambition.

Which company makes the K3 models?

The K3 models are made by Moonshot AI, the company behind Kimi.

What is the most concrete public signal of the company's model usage?

The daily token count on OpenRouter is the most concrete public signal of how Moonshot AI's models are running.