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LG UltraGear 27GX704A-B WOLED gaming monitor hits $379.99, a new price low at Amazon and LG direct

LG's 27GX704A-B, a 27-inch WOLED gaming monitor with a glossy panel and 240Hz refresh rate, is priced at $379.99 at Amazon and through LG's own storefront, roughly $70 below its recent $449 listing. That marks a new…

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NewsMV Markets Desk
3 min read
1 August 2026Markets desk
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Key takeaways

  • LG's 27-inch WOLED gaming monitor 27GX704A-B is priced at $379.99 at both Amazon and LG's own storefront, a new price low.
  • The $379.99 price is roughly $70 below its recent $449 listing and less than half the original $799.99 launch price.
  • The monitor uses a WOLED panel with a glossy 1440p coating, a combination that is rare in OLED monitors selling below $400.
  • It runs at 240Hz with a 0.03ms response time and supports both Nvidia G-Sync compatible and AMD FreeSync Premium Pro.
  • The stand offers height, tilt, swivel, and portrait-rotation adjustments and includes a VESA mount for third-party arms.

LG's 27GX704A-B, a 27-inch WOLED gaming monitor with a glossy panel and 240Hz refresh rate, is priced at $379.99 at Amazon and through LG's own storefront, roughly $70 below its recent $449 listing. That marks a new price low for the unit. The display launched at $799.99 and moved under $500 in May, putting its current price at less than half the original tag.

The panel distinction at this price point

Most OLED monitors selling below $400 use QD-OLED technology, which can produce blacks with a slight bluish tint. The 27GX704A-B runs a WOLED panel, which delivers truer blacks. The 1440p screen also carries a glossy coating rather than matte, which deepens perceived color saturation. Below $400, that WOLED and glossy combination is rare in the OLED monitor segment.

Speed and connectivity

The display runs at 240Hz with a 0.03ms response time and supports both Nvidia G-Sync compatible and AMD FreeSync Premium Pro variable refresh rate standards. On the back panel, two HDMI 2.1 ports and one DisplayPort 1.4 input handle current PC and console hardware simultaneously. USB-A ports are also included, covering peripheral connections for a full single-display setup without an external hub.

Adjustability and mounting

The stand ships with height, tilt, swivel, and portrait-rotation adjustments, giving the panel a full range of positioning for different desk configurations. A VESA mount is included as well, so the display transfers to a third-party monitor arm without an adapter purchase. Buyers who want to swap to an aftermarket arm can do so using hardware already in the box.

What to watch

The $379.99 figure holds at both Amazon and LG direct simultaneously, which separates this from single-retailer flash pricing and points to a broader channel adjustment rather than a one-day event. The original $799.99 launch price and the May inflection below $500 mark the two levels the tape has already cleared. Whether $379.99 holds or slides further is the next print to confirm.

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Filed via theverge.com

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Frequently asked

How much does the LG 27GX704A-B cost now and where?

It is priced at $379.99 at both Amazon and LG's direct storefront, which is a new price low for the unit.

Why does the WOLED panel matter at this price?

Most OLED monitors under $400 use QD-OLED, which can show blacks with a slight bluish tint, while the 27GX704A-B's WOLED panel delivers truer blacks, and its glossy coating deepens perceived color saturation.

What ports and connectivity does the monitor include?

It has two HDMI 2.1 ports, one DisplayPort 1.4 input, and USB-A ports, allowing PC and console hardware plus peripherals to connect simultaneously without an external hub.

How has the monitor's price changed over time?

It launched at $799.99, dropped below $500 in May, and now sits at $379.99, less than half its original price.

Is this a temporary single-retailer sale?

No; the $379.99 price holds at both Amazon and LG direct simultaneously, which points to a broader channel adjustment rather than a one-day flash sale.