BigHeart Health Brings Free Illinois Medicaid Program to Walmart Stores Statewide

A free preventive-care and social-support program for Illinois Medicaid members entered the market on July 10, operated by BigHeart Health, the virtual care company formerly known as MyOwnDoctor. The program, branded My Health. My Power., enrolls eligible members through a statewide campaign running inside Walmart grocery stores. No financial terms, enrollment targets, or public listing details were disclosed in the announcement.

Program structure

My Health. My Power. is available at no cost to Illinois Medicaid beneficiaries. BigHeart Health describes it as a resource connecting members to preventive care and social support. The Chicago-based company did not detail the specific services covered or the delivery mechanism in the launch announcement.

The Walmart enrollment campaign

BigHeart Health's partnership with Walmart places the enrollment process inside retail grocery locations across Illinois. The companies did not disclose the number of participating stores, the duration of the campaign, or any targets for member sign-ups. Embedding enrollment in a grocery setting puts the program in front of Medicaid members outside the clinical environment.

What to watch

BigHeart Health carries no public listing in the source disclosure. The next confirmable milestone: a company update on enrollment volume from the Walmart campaign, or a regulatory filing with Illinois that defines the program's eligibility rules and scope.