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Belle Brands acquires Versed, adding Katherine Power's clean skincare brand to Windsong Global platform

Clean skincare and makeup brand Versed, founded by Katherine Power, has been acquired by Belle Brands, the consumer brand platform formed by private investment firm Windsong Global. The deal was announced July 9, 2026…

NM
NewsMV Markets Desk
3 min read
16 July 2026Markets desk
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Clean skincare and makeup brand Versed, founded by Katherine Power, has been acquired by Belle Brands, the consumer brand platform formed by private investment firm Windsong Global. The deal was announced July 9, 2026, from New York. No financial terms were disclosed.

Belle Brands and Windsong Global

Belle Brands operates as a platform company built by Windsong Global, which identifies itself as a consumer-focused private investment firm. With Versed in the fold, the platform counts at least two named brands: Versed and JVN. The release offered no detail on fund structure, total capital committed, or the number of brands the firm intends to assemble.

Katherine Power and the Versed brand

Power founded Versed as a clean, solutions-driven skincare and makeup label. The brand's identity centers on formulation philosophy, with clean ingredient standards and a problem-solving orientation as its stated characteristics. Power is named as founder in the announcement; her role at Belle Brands following the acquisition was not addressed in the release.

What to watch

The July 9 announcement includes no integration roadmap and no revenue targets. The next milestone worth tracking is any public disclosure from Windsong Global on capital deployment or the strategic direction for Versed and JVN as a combined brand roster.

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Filed via prnewswire.com

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Key takeaways

Frequently asked

Who founded Versed and what kind of brand is it?

Versed was founded by Katherine Power as a clean, solutions-driven skincare and makeup label centered on clean ingredient standards and a problem-solving orientation.

How much did Belle Brands pay to acquire Versed?

No financial terms were disclosed in the announcement.

What other brands are part of the Belle Brands platform?

With Versed added, the platform counts at least two named brands: Versed and JVN.

What is Windsong Global?

Windsong Global is a consumer-focused private investment firm that formed Belle Brands as a consumer brand platform company.

What happens to Versed next after the acquisition?

The announcement included no integration roadmap or revenue targets; the next milestone to watch is any public disclosure from Windsong Global on capital deployment or strategic direction for Versed and JVN.