NewsMV
Vera Bradley's fiscal second quarter of 2027 puts the direct business in focus.
The brand posted 8% direct segment revenue growth and 9.2% comparable sales, its second consecutive quarter of overall top-line expansion, with total revenue up 1.1% as Project Sunshine gains traction.
Fiscal 2027 guidance was reiterated, with management expecting sales between $255 million and $270 million and at least a 50% improvement in non-GAAP operating profit.
The numbers behind the quarter The headline gross margin expanded more than 40 basis points when tariff refunds are excluded, reflecting tighter pricing governance and improved assortment productivity.
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