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Hardware prices across Roku's (ROKU) complete streaming lineup have moved sharply higher, with the entry-level Streaming Stick rising $10 to $39.99 and both the Roku Ultra and the Roku Streambar SE jumping $50 to $149.99, as first reported by The Desk.
All five devices in the lineup received increases. A concurrent sale is running that returns at least some products to their original price points. The full price grid Every product in the lineup saw a reset.
The Streaming Stick moved from $29.99 to $39.99. The Streaming Stick Plus went from $39.99 to $59.99. The Streaming Stick 4K climbed from $49.99 to $79.99, a $30 increase.
At the top of the lineup, the Roku Ultra and the Roku Streambar SE each moved from $99.99 to $149.99, absorbing the largest dollar increase in the lineup.
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