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Mitchell Modell publicly rebuked the new owner of his former Modell's sporting goods brand after the company's website went dark for maintenance during the New York Knicks' historic NBA Finals run.
With customers calling to buy shirts and finding no digital storefront available, the founder fired off a withering message to current ownership: "You blew it.
I hope you choke on it." A Demand Spike Met With a Maintenance Page Playoff merchandise demand is among the most predictable spikes in all of retail.
When a major-market NBA franchise reaches the Finals, fans converge on team-affiliated retailers with an urgency that the regular season rarely generates.
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