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LSF in focus as Laird Superfood names Mark Johnson chief financial officer

9/8/2026

In focus for Laird Superfood (NYSE American: LSF): the company named Mark Johnson as chief financial officer on September 4, with Johnson set to assume the role on October 1, 2026.

He arrives from Tropicana Brands Group, where he was Vice President of Finance for North America.

The setup from here turns on what guidance language he attaches to the first quarterly disclosure he signs as principal financial officer.

Johnson brings more than 25 years of finance leadership across public consumer packaged goods companies and private equity-backed businesses.