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Google's pilot program to pay websites for content used in AI search results is delivering minuscule payouts, according to a report by The Information.
The payments reportedly equal roughly one-tenth of one percent of participating publishers' advertising revenue, a figure that has left many skeptical of the initiative's value.
The shift to AI-powered search has disrupted how Google generates web traffic, a change that has frustrated both large and small publishers.
In recent months, the company began experimenting with direct payments when publisher content materially contributes to Gemini-powered search results, such as AI Overviews.
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