NewsMV
Custom services are in focus at Ferrari after the Italian luxury-car maker said profits are being lifted by a boom in hyper-personalisation demand and wealth generated by the AI economy.
The company said bespoke configurations could account for as much as 20% of revenue, a figure that places personalisation at the center of the Ferrari revenue story.
The personalisation build Ferrari said custom services are set to reach as much as 20% of total revenue.
The driver, per the company: clients who accumulated wealth through the AI sector are now channeling it into one-of-a-kind commissions. That is a different buyer profile from the traditional luxury-car customer.
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