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A forecast hike from Coca-Cola puts KO back in focus, with management citing World Cup momentum as the catalyst that lifted brand demand across every market in the second quarter.
The company's chief executive made the attribution directly, telling CNBC the tournament gave its brands a boost.
The next confirmable milestone is the back-half volume read that will either validate or pressure the raised guidance.
The Q2 demand sweep Demand for Coca-Cola's drinks moved higher in each of its markets during the second quarter. That kind of uniformity is unusual.
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