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Chip Ganassi Racing and OpenAI are demonstrating how artificial intelligence can serve as a performance factor in IndyCar.
This partnership illustrates that sponsors in the technology sector can provide tangible benefits to their motorsports partners beyond financial support.
The shift reflects a broader change in motorsport funding, where traditional sponsors like tobacco and alcohol have been largely replaced by companies in the crypto, cyber, and AI sectors.
This transition aligns with the growing proportion of gross domestic product wrapped up in these technology segments. At the amateur level, tech CEOs have replaced dentists as the primary privateer demographic.
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