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More than 3 million Bank of America (BAC) clients joined the BofA Rewards loyalty program in its first seven weeks, a pace the bank reported after opening the no-fee initiative on May 27, 2026.
The program has since been extended to 30 million additional clients, resetting the ceiling on potential membership. What the enrollment pace signals Seven weeks is a short window.
Crossing 3 million members inside that span suggests the no-fee structure cleared enough friction to pull in clients who might have bypassed a conventional rewards sign-up.
Bank of America designed the program to reward clients for their full relationship with the bank, meaning the benefit is tied to the breadth of products a client holds, not any single account or transaction type.
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