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The appointment in focus for BA: Celso Ferrer, former chief executive of GOL Linhas Aereas, takes over as Boeing's regional head for Latin America and the Caribbean. Boeing released no start date or financial terms.
The next confirmable development for the setup is any commercial agreement the new regional leadership produces.
A carrier background on the manufacturer side Ferrer held the top job at GOL Linhas Aereas before this move.
Running an airline means managing fleet economics and delivery schedules from the buyer's seat, which gives a different read of a manufacturer relationship than managing it from the planemaker's side.
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