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Amazon surges 12%, Apple drops 7% as investors call AI winners after earnings

7/31/2026

Amazon (AMZN) and Apple (AAPL) are in focus Friday after earnings sent their shares in opposite directions in premarket trading. Amazon jumped 12% before the U.S.

The divergence is the tape's clearest read yet on which of the two technology platforms investors believe is positioned to win in artificial intelligence.

Amazon's 12% premarket move The 12% surge for Amazon in Friday's premarket is the number driving the setup going into the regular session.

Investors digesting the earnings report pushed shares sharply higher before markets opened, a response that positions Amazon as the early AI winner in the market's eyes.

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