AREB 8-K flags material agreement as Matt Hagan brings American Rebel Light Beer to NHRA Brainerd on FS1
In focus for AREB: American Rebel Holdings, Inc. (OTCID: AREB), the Nashville, Tennessee-based maker of American Rebel Light Beer, filed an 8-K disclosing entry into a material definitive agreement, with the attached…
Key takeaways
- American Rebel Holdings, Inc. (OTCID: AREB) filed an 8-K disclosing entry into a material definitive agreement tied to a full-weekend brand activation for American Rebel Light Beer at the NHRA Brainerd Nationals.
- Four-time NHRA Funny Car World Champion Matt Hagan drives the American Rebel Light Beer Dodge//SRT Hellcat for Tony Stewart Racing at Brainerd International Raceway in Minnesota.
- Hagan enters Brainerd fifth in the Funny Car points standings and already qualified for the Countdown, with two 2026 national event wins at the Winternationals and the Thunder Valley Nationals in Bristol, Tennessee.
- American Rebel Light Beer's on-site presence covers Judge's Bar inside The Zoo campground, the campground's social areas, and concession points across the raceway, with CEO Andy Ross on the mainstage Friday at 8:30 PM.
- The event airs on FS1 and FS2, with qualifying Friday and eliminations Sunday.
In focus for AREB: American Rebel Holdings, Inc. (OTCID: AREB), the Nashville, Tennessee-based maker of American Rebel Light Beer, filed an 8-K disclosing entry into a material definitive agreement, with the attached press release framing a full-weekend brand activation at the NHRA Brainerd Nationals on FS1 and FS2. Four-time NHRA Funny Car World Champion Matt Hagan pilots the American Rebel Light Beer Dodge//SRT Hellcat at Brainerd International Raceway in Minnesota, and CEO Andy Ross takes the mainstage Friday evening at 8:30 PM.
Hagan arrives at Brainerd fifth in the Funny Car points standings and already into the Countdown. Two national event victories in 2026 put the Tony Stewart Racing team there: a double-up win alongside owner Tony Stewart at the season-opening Winternationals, then the Thunder Valley Nationals in Bristol, Tennessee. He comes off a semi-final finish at the NHRA Northwest Nationals before a three-week break and said he cannot wait to return to Brainerd, calling the event "a little wild and a little crazy but memorable."
Activation footprint
The on-site presence runs the full property. American Rebel Light Beer will be at Judge's Bar inside The Zoo campground, available throughout the campground's social areas, and at concession points across Brainerd International Raceway. The Zoo is the event's fan hub, a campground environment where fans stay through the full weekend. Ross anchors the mainstage Friday night.
The brand has prior Brainerd history. In 2025, Ross, Hagan, NHRA competitor Jeg Coughlin Jr., and FOX Sports personality Bruno Massel made a Zoo visit that FOX Sports packaged and aired as a feature segment. The 2026 activation builds on that with a full Funny Car sponsorship and a broader on-property footprint.
The setup from here is television reach. A Brainerd win Sunday puts American Rebel Light Beer in victory lane during FS1's peak viewership moment of the weekend. Hagan's posture after locking in the Countdown early: "No one remembers how many races you won, they remember who the champion is." The 8-K is the formal filing checkpoint. Qualifying runs Friday; eliminations Sunday.